Who are we?
Formitable, Zenchef and Resengo unite to shape the future of dining as Zenchef in 2024
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We want to revolutionize the restaurant industry.

At Formitable, we’re dedicated to helping restaurants grow sustainably. With smart, seamless tools, we can help restaurants deliver the most extraordinary guest experiences.

Petite histoire

We’ve been building software for restaurants since 2010. While our product evolved over the years, our mission to help restaurants succeed online remained the same.

2010

We launch Pocketmenu, the world's first mobile website builder for restaurants.

2012

Pocketmenu integrates with SeatMe and Livebookings, empowering restaurants with a robust solution for mobile reservations.

2016

We begin reimagining a next-generation "reservation system" with a number of customers.

2017

We launch Formitable, introducing a new online guest experience styled to match each restaurant’s unique flavor.

2018

Formitable wins the Horecava Innovation Award in the category Digital, Apps & Social Media. The jury report says: “We are charmed by this easy-to-use software. Formitable is a smart yield management and promotion tool to boost sales at quieter moments."

2019

We reach the milestone of 1,000 restaurants using Formitable.

2020

We snap into action during the Covid-19 pandemic to support restaurants’ survival with takeaway features. We reach the milestone of 2,000 restaurants and become market leader in The Netherlands.

2021

We build features for restaurants to optimize reservations, sell more seats, and boost profitability, and we launch our Table app for guests to find, make, and manage bookings.

2022

We reach the milestone of 3000+ restaurants, and the Table app reaches 150.000 downloads.

2023

We announce the merger with Zenchef to create a European leader in restaurant tech, with a joint mission to help restaurants grow sustainably and build greater guest experiences. We open offices in Berlin and Copenhagen to continue our international growth.

Petite histoire

We’ve been building software for restaurants since 2010. While our product evolved over the years, our mission to help restaurants succeed online remained the same.

2010
We launch Pocketmenu, the world's first mobile website builder for restaurants.
2012
Pocketmenu integrates with SeatMe and Livebookings, empowering restaurants with a robust solution for mobile reservations.
2016
We begin reimagining a next-generation "reservation system" with a number of customers.
2017
We launch Formitable, introducing a new online guest experience styled to match each restaurant’s unique flavor.
2018
Formitable wins the Horecava Innovation Award in the category Digital, Apps & Social Media. The jury report says: “We are charmed by this easy-to-use software. Formitable is a smart yield management and promotion tool to boost sales at quieter moments."
2019
We reach the milestone of 1,000 restaurants using Formitable.
2020
We snap into action during the Covid-19 pandemic to support restaurants’ survival with takeaway features. We reach the milestone of 2,000 restaurants and become market leader in The Netherlands.
2021
We build features for restaurants to optimize reservations, sell more seats, and boost profitability, and we launch our Table app for guests to find, make, and manage bookings.
2022
We reach the milestone of 3000+ restaurants, and the Table app reaches 150.000 downloads.
2023
We announce the merger with Zenchef to create a European leader in restaurant tech, with a joint mission to help restaurants grow sustainably and build greater guest experiences. We open offices in Berlin and Copenhagen to continue our international growth.

Our vision

Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable, predictable business.

01
Sell the experience

Restaurants are becoming boutique brands and guests are behaving like loyal fans. They want to interact with you, identify with you and buy from you regularly. Reservations are just the beginning.

02
Make flexibility simple

Your restaurant is unique, and every day is different. That's why we offer a flexible yet easy-to-use solution to manage your availability, and we strive to continuously optimize your time and space.

03
Stop no-shows

No-shows must go. Restaurants are the biggest live entertainment industry in the world, and you deserve to know who's coming for the evening show. Even though we are an advocate of prepayments (it’s simply the cleanest deal between a buyer and a seller), we offer restaurants different ways to prevent costly no-shows.

04
Own your marketing

We believe the best way to grow your restaurant is to own your marketing. We don’t believe in consumer platforms and middlemen who are not passionate about your restaurant. We’ve built Formitable so passionate people can control the buttons. To us that means you, anyone from your team, or someone who you trust and truly understands what you do.

Our vision

Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable, predictable business.

01 Sell the experience

Restaurants are becoming boutique brands and guests are behaving like loyal fans. They want to interact with you, identify with you and buy from you regularly. Reservations are just the beginning.

02 Make flexibility simple

Your restaurant is unique, and every day is different. That's why we offer a flexible yet easy-to-use solution to manage your availability, and we strive to continuously optimize your time and space.

03 Stop no-shows

No-shows must go. Restaurants are the biggest live entertainment industry in the world, and you deserve to know who's coming for the evening show. Even though we are an advocate of prepayments (it’s simply the cleanest deal between a buyer and a seller), we offer restaurants different ways to prevent costly no-shows.

04 Own your marketing

We believe the best way to grow your restaurant is to own your marketing. We don’t believe in consumer platforms and middlemen who are not passionate about your restaurant. We’ve built Formitable so passionate people can control the buttons. To us that means you, anyone from your team, or someone who you trust and truly understands what you do.

Our people

We’re a bonded group of food enthusiasts, design fanatics, tech fans, and creative thinkers that try to challenge the status quo in the restaurant industry on a daily basis. We hope to do this while inspiring restaurateurs to take their restaurants’ experience to the next level and in their own hands.

Meet the team

Jobs at Formitable

Join our high-energy, fun-loving, hard-working team. There are 60+ of us, serving over 3,000 restaurants, from local gems to Michelin star awarded restaurants and international hospitality brands. None of us believe in chaining restaurants to long term contracts. All of us believe in building a great product that restaurants are happy to use. And most of us love talking about food, preferably over drinks.

Join our team