Marketing

How to add a reservation link on Google for your restaurant

2 min read

Adding a reservation link to your restaurant's Google search results make it easier for guests to book a table. The fewer steps your potential guests have to take, the bigger the chance that they will not change their mind and book somewhere else.

This short guide shows you how to add a reservation link in less than 5 minutes. No programming or website development skills necessary.

Screenshot of Google my business before and after adding the reservation link Do you want to add a reservation link to your restaurant listing on Google? Follow this 4-step guide and you will have set it up in less than 5 minutes.

Is your restaurant using an online reservation system, a reservation form on the website, or are you taking reservations by phone? Regardless of how your potential guests can place a reservation, most of them will find your restaurant through Google or Google maps. Doesn't it make sense to offer them a link in the search results that makes it easy to reserve? Follow the 4 easy steps below and you will have a reservation link in less than 5 minutes.

One requirement: Google has to acknowledge you as the official owner of the restaurant. Did you already claim your restaurant on Google? If not, read here how to claim your business.

Add a reservation link to your restaurant's Google listing in less than 5 minutes

1. Go to www.google.com/business and click on Start now. Select your restaurant from the list of claimed businesses.

Screenshot of Google my business and how to add a reservation link

2. Click on Info to see and change all your contact details that will be shown on Google and Google Maps.

3. Click on the pen icon next to Website to edit your links.

Screenshot of Google my business and how to add a reservation link

4. Add the link to your reservations page (see tip below) in the area Reservations URL. Click on Apply and you are done!

Screenshot of Google my business and how to add a reservation link

Here you can see how the reservation link will appear on Google. Potential guests that look for your restaurant online can now easily place a reservation by clicking on the link. It's that easy.

Screenshot of restaurant Daalder with reservation link through Google My Business

Tip: Use a dedicated page for reservations on your website

Make it easier for potential guests to book a table by using a dedicated page (for example "www.your-restaurant.com/reservations/"). Why does it matter? With a direct link potential guests do not have to look on your website where to place their reservation. Therefore, there is also less chance for them to change their mind.

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