We want to revolutionize the restaurant industry.
At Formitable, we’re dedicated to helping restaurants grow sustainably. With smart, seamless tools, we can help restaurants deliver the most extraordinary guest experiences.
Petite histoire
We’ve been building software for restaurants since 2010. While our product evolved over the years, our mission to help restaurants succeed online remained the same.
We launch Pocketmenu, the world's first mobile website builder for restaurants.
Pocketmenu integrates with SeatMe and Livebookings, empowering restaurants with a robust solution for mobile reservations.
We begin reimagining a next-generation "reservation system" with a number of customers.
We launch Formitable, introducing a new online guest experience styled to match each restaurant’s unique flavor.
Formitable wins the Horecava Innovation Award in the category Digital, Apps & Social Media. The jury report says: “We are charmed by this easy-to-use software. Formitable is a smart yield management and promotion tool to boost sales at quieter moments."
We reach the milestone of 1,000 restaurants using Formitable.
We snap into action during the Covid-19 pandemic to support restaurants’ survival with takeaway features. We reach the milestone of 2,000 restaurants and become market leader in The Netherlands.
We build features for restaurants to optimize reservations, sell more seats, and boost profitability, and we launch our Table app for guests to find, make, and manage bookings.
We reach the milestone of 3000+ restaurants, and the Table app reaches 150.000 downloads.
We announce the merger with Zenchef to create a European leader in restaurant tech, with a joint mission to help restaurants grow sustainably and build greater guest experiences. We open offices in Berlin and Copenhagen to continue our international growth.
Petite histoire
We’ve been building software for restaurants since 2010. While our product evolved over the years, our mission to help restaurants succeed online remained the same.
Our vision
Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable, predictable business.
Restaurants are becoming boutique brands and guests are behaving like loyal fans. They want to interact with you, identify with you and buy from you regularly. Reservations are just the beginning.
Your restaurant is unique, and every day is different. That's why we offer a flexible yet easy-to-use solution to manage your availability, and we strive to continuously optimize your time and space.
No-shows must go. Restaurants are the biggest live entertainment industry in the world, and you deserve to know who's coming for the evening show. Even though we are an advocate of prepayments (it’s simply the cleanest deal between a buyer and a seller), we offer restaurants different ways to prevent costly no-shows.
We believe the best way to grow your restaurant is to own your marketing. We don’t believe in consumer platforms and middlemen who are not passionate about your restaurant. We’ve built Formitable so passionate people can control the buttons. To us that means you, anyone from your team, or someone who you trust and truly understands what you do.
Our vision
Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable, predictable business.
01 Sell the experience
Restaurants are becoming boutique brands and guests are behaving like loyal fans. They want to interact with you, identify with you and buy from you regularly. Reservations are just the beginning.
02 Make flexibility simple
Your restaurant is unique, and every day is different. That's why we offer a flexible yet easy-to-use solution to manage your availability, and we strive to continuously optimize your time and space.
03 Stop no-shows
No-shows must go. Restaurants are the biggest live entertainment industry in the world, and you deserve to know who's coming for the evening show. Even though we are an advocate of prepayments (it’s simply the cleanest deal between a buyer and a seller), we offer restaurants different ways to prevent costly no-shows.
04 Own your marketing
We believe the best way to grow your restaurant is to own your marketing. We don’t believe in consumer platforms and middlemen who are not passionate about your restaurant. We’ve built Formitable so passionate people can control the buttons. To us that means you, anyone from your team, or someone who you trust and truly understands what you do.
