Who are we?
Looking back at the
online event, live from Copenhagen
Magnus Nilsson
Fäviken & MAD Academy
Dalad Kambhu
Kin Dee
Michael Lee
Frederik Bille Brahe
Atelier September, Kafetaria
Raymond Wilders
Get the recap

We're here to help your restaurant achieve online success

Our mission is simple. We're here to help restaurants grow sustainably.

Petite histoire

We’ve been building software for restaurants since 2010. While our product evolved over the years, our mission to help restaurants succeed online remained the same.

We start our company and launch Pocketmenu, the worlds first mobile website builder for restaurants.
We integrate with SeatMe and Livebookings, empowering restaurants with a robust solution for mobile reservations.
We begin reimagining a next-generation "reservation system" with a number of customers.
We introduce Formitable, delivering a new and highly customizable online guest experience.
Formitable wins the Horecava Innovation Award in the category Digital, Apps & Social Media. The jury report says: “We are charmed by this easy-to-use software. A good solution to reduce the number of no-shows. Also a smart yield management and promotion tool to boost sales at quieter moments."
We reach the milestone of 1,000 restaurants using Formitable.
We become Dutch market leader and pivot to takeaway during the first restaurant lockdown.
We're ready to help restaurants boost profitability and build valuable relationships with their guests.

This is our vision

Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable and sustainable business.

Sell the experience

Restaurants are becoming real value boutique brands and guests are behaving like fans. They want to interact with you, identify with you and buy from you 24/7. Reservations are just the beginning.

Make flexibility simple

Your restaurant is unique, and every day is different. That's why we offer a flexible yet easy-to-use solution to manage your availability, and we strive to continuously optimize your time and space.

Stop no-shows

No-shows must go. Restaurants are the biggest live entertainment industry in the world, and you deserve to know who's coming for the evening show. Even though we are an advocate of prepayments (it’s simply the cleanest deal between a buyer and a seller), we offer restaurants different ways to prevent costly no-shows.

Own your marketing

We believe the best way to grow your restaurant is to own your marketing. We don’t believe in consumer platforms and middle men who are not passionate about your restaurant. We’ve build Formitable so the passionate people can control the buttons. To us that means you, anyone from your team, or someone who you trust and truly understands what you do.

Jobs at Formitable

Join our high-energy, fun-loving, hard-working team. There are 40+ of us, serving over 3,000 restaurants, from local gems to Michelin star awarded restaurants and international hospitality brands. None of us believe in chaining restaurants to long term contracts. All of us believe in building a great product that restaurants are happy to use. And most of us love talking about food, preferably over drinks.

View openings

Ready for take-off?

We welcome all types of restaurants, from local favorites to Michelin starred restaurants and international hospitality groups. You can get started in no time with the documentation in our Help Center and the help of our support team.

Watch our demos Try for free

Try Formitable

Formitable is free to try, easy to set up, and integrates with a wide range of POS systems, hospitality tools and marketing partners.

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