Judith Dekker: "We treat our guests with high quality comfort food" | Formitable
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3 minute read
03 April, 2020

Judith Dekker: "We treat our guests with high quality comfort food"

4850 reinvented itself with a fully customized ordering menu

4850 (Amsterdam) reinvented itself with a fully customized ordering menu. Judith Dekker (creative director and partner of owner Daniël Schein): "It is difficult to take a six-course dinner with you. But you will find everything that we enjoy ourselves after a busy day on the floor. And a lot of wine." In addition, 4850's action for the health care workers is heartening.

4850 (Amsterdam) reinvented itself with a fully customized ordering menu. Judith Dekker (creative director and partner of owner Daniël Schein): "It is difficult to take a six-course dinner with you. But you will find everything that we enjoy ourselves after a busy day on the floor. And a lot of wine." In addition, 4850's action for the health care workers is heartening.

Everything in your own hands

If you feel like coffee or food, you can now go to 4850 to get something. "We are not going to deliver. Logistically that is too difficult for us now. We did have contact with a delivery platform, but the commission was too high. In addition, the strength of 4850 is that we do everything ourselves, both the takeaway shop on the website and the promotion via Instagram and Facebook. For example, when I see that a dish is almost finished, I can immediately adjust the menu in the takeaway shop. I feel that if we join a delivery platform, we are less flexible. "

High quality comfort food

And they have proved flexible at 4850. Judith: "Daniel had already looked a little ahead with the new chef at the beginning of March: what do we do if restaurants have to close, just like in Italy and France? We decided not to stop, but to change course. Normally we serve a fine-dining six-course menu, now we make high quality comfort food. The menu now contains dishes and wines that we enjoy ourselves after a long day of work. In addition, we still sell coffee and our cinnamon and cardamom buns. "

Fine action: a coffee for healthcare

At the espresso machine, guests can find something else: a Caffè Sospeso. A "pending" coffee for healthcare. Judith: "You order an extra coffee at a reduced rate. We keep it for the health care workers. With their hospital card they can pick up a coffee that someone else bought for them. It is a resounding success: more than half of our guests give a health care worker that little bit extra. "Everyone who buys a Caffè Sospeso can come up with a personal message for the people from the care that we write on a post-it. So no pens are exchanged and we adhere to the RIVM rules. Judith: 'We stick the post-its on our window. A small gesture for our big neighbor, the OLVG-East. "

Stop by 4850 for a cup of coffee, order some quality comfort food and don't forget the Caffè Sospeso.
www.4850.nl

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