E-mail is the way to keep in touch with your guests and keep them informed about what's going on in your restaurant. 4 reasons why you should use email campaigns.
E-mail is the way to keep in touch with your guests and keep them informed about what's going on in your restaurant. We have listed 4 reasons why you should use email campaigns.
1. Bond with your guests
An e-mail is a moment of contact. The more moments of contact, the stronger the relationship between you and your guests. Keep your guests informed about what's going on in your restaurant via email. A fun event or a special menu? Let your guests know by email and give them the opportunity to make a reservation right away. This way you build a strong relationship with loyal guests.
2. Wide reach
The more channels you use, the wider your reach. There is a big chance that some of your guests will check their email more often than look on social media. Don't rule out social media, but don't underestimate the power of email.
3. Low costs
Email campaigns are cheap. If you have a list of email addresses, you can start an email campaign in no time with our new email campaigns feature. Struggling to expand your mailing list? Read our tips here.
4. Personal approach
Guests who receive a personalized email from a restaurant will feel flattered. It gives a feeling of exclusivity. Big chance that they will do something with the call to action in your email.